June 10, 2024

Henkel is committed to elevating awareness among agriculture and construction vehicle and equipment (heavy vehicle and equipment) designers, manufacturers, and tier suppliers about the role advanced materials can play in enabling sustainability across the value chain —from R&D to manufacturing to use in the field. The company recently announced its ‘Respect the Planet, Rethink Design’ program, which prioritises four pillars of sustainability—Climate, Circularity, Safety, and Nature—and demonstrates Henkel’s enablement of them all through its adhesive, surface treatment, and electronic materials portfolios. 

“As many in our industry are aware, sustainability is a central value at Henkel; it’s in our DNA,” said Eric Zhai, Henkel global market segment manager, heavy equipment . “Our heavy vehicle and equipment customers are aligned on these practices, too, and we think there are opportunities to collaborate for even more impactful results. Our effort aims to show manufacturers that building tough, long-lasting equipment does not have to come at the expense of responsible environmental and human safety protocols. These are not mutually exclusive ambitions, and Henkel has proven solutions that help achieve these objectives simultaneously.” 

Focusing on four defined sustainability pillars, Henkel’s ‘Respect the Planet, Rethink Design’ program leverages the technology advantages of its product line to facilitate the design, build, and use of vehicles and equipment that prioritize people and the environment, while enabling robust, reliable performance.

As part of its ‘Respect the Planet, Rethink Design’ campaign, Henkel will share application case studies, conduct technical presentations at industry conferences, and host sustainability innovation workshops with customers at global Inspiration and Technical Centers. To learn more, visit the company’s website.