Canadian Finishing and Coatings Manufacturing

January 12, 2021

2021autocolourAxalta announced its 2021 Global Automotive Color of the Year is called ElectroLight.

The company says, “ElectroLight is an expressively refreshing green-yellow hue with inspired bold, contemporary flavors that echo style, energy and flair. The unique personality of ElectroLight evokes a blend of sporty design elements with functional performance and offers great versatility when combined with two-tone charcoal color accents or matte finishes on a variety of mobility solutions.”

Axalta adds, ElectroLight is formulated with reflective properties that make it highly visible to light detection and ranging (LiDAR) systems, while its layer structure and pigment content are easily transmissible by radio detection and ranging (radar) systems.

“ElectroLight is another step toward illuminating a path for a green future for all type of vehicles, including autonomous vehicles,” says Hadi Awada, a senior vice president at Axalta. “Formulated with mobility-sensing technology, ElectroLight combines a passion for individualization with coating science into a functional, expressive and dynamic color.”

ElectroLight meets industry safety standards and improves the performance of both types of systems, making it a “stand-out color option” in both trend and technology.

While Axalta’s 2020 Global Automotive Color Popularity Report shows that white remains the most frequently purchased automotive color globally, interest in automotive colors with a more customized and personalized look are becoming increasingly desired by consumers, the company says.

“Consumers are looking for a breakout color and ElectroLight manifests this, while bringing a progressive approach to automotive styling and design,” says Nancy Lockhart, Global Product Manager of Color at Axalta.

www.axalta.com/color

Feature Video: ChemQuest's Interactive Coatings Forecasting Tool

CFCM ChemQuest 400ChemQuest unveiled its Coatings TraQr, an interactive dashboard and forecasting tool that combines input data on key market consumption, macroeconomic indicators and raw materials.

While the application is currently focused on the paint and coatings industry, ChemQuest plans to expand it to industries throughout the specialty chemical value chain.

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New Digital Solution Helps Customers Bring Colours to Life

AkzoNobel 3D colour visualization tool
AkzoNobel Powder Coatings has developed a new web application 3D colour visualization tool within its Interpon webshop to help customers better understand how a powder coating’s colour, texture and finish that look good in theory, will actually appear in reality. 

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