Sico is taking a cue from nature with its 2021 Color of the Year, Blue-winged Warbler (6160-52).
Blue-winged Warbler is named after the North American songbird. “While much of the world continues to shelter in place, consumers have turned to nature to receive the comfort and relaxation that they have been longing for after months of feeling unsettled,” says Martin Tustin-Fuchs, Senior Marketing Manager, Sico paint brand by PPG. “This fresh aqua color instills a feeling of positivity, transforming a space into a serene retreat from the world outside our doors.”
Blue-winged Warbler is a combination of blue and green to create a jade aqua tone. It pairs nicely with light creams and warm beiges, a change after nearly a decade of smoky grays, Sico says.
The increasing need for self-care, comfort and relaxation were recurring themes at PPG’s recent Global Colour Workshop. The annual event brings together more than 30 PPG global color stylists from the automotive, consumer electronics, aerospace, and home paint and stain industries. The stylists analyze the runway, lifestyles, demographics, geographies, global events, and cross-cultural societal inspirations to determine what colors will resonate and represent current consumer mindsets, including the Sico paint Colour of the Year.