Axalta Coating Systems (Clinton Township, MI), which supplies liquid and powder coatings globally, has a new post on its colour blog titled. The piece, titled Are You Ready to Fall in Love with Red Again? and written by Axalta color marketing manager Nancy Lockhart discusses the renewed popularity of red cars. Lockhart digs into data from Axalta’s Global Automotive Color Popularity Report, which has annually tracked regional automotive colour preferences since 1953. The company claims it is the most comprehensive in the industry. “For four years in a row, white has been the most popular colour on vehicles worldwide,” Lockhart explained. “That is true in North America as well, but we did see a surge in the popularity of red last year. It is exciting to see this interest in a vibrant, bold color like red.”  In addition to red becoming more popular with buyers, Radiant Red happens to be Axalta’s Automotive Colour of the Year for 2015. To read Lockhart’s post, visit and to learn more about Axalta’s Colour of the Year visit Axalta’s coatings are designed to prevent corrosion, increase productivity and enable the materials coated to last longer.