Datacolor has launched the Datacolor 200 spectrophotometer.This new instrument, designed especially for paint retailers and hardware stores, contains state of the art color measurement technology in a compact form factor. Combined with the new Datacolor Paint v. 2.0 software, it provides industry leading color matching accuracy for paint and coating applications, eliminating mis-tints while improving productivity and ease of use. Through redesign of the instrument, the installation of the Datacolor 200 is greatly simplified. At the same time this reduces the need for calibration from every eight hours to every two weeks. Datacolor 200’s sphere geometry, combined with automatic gloss detection, assures accurate color measurement of either flat, glossy or textured samples for perfect color formulation. In addition, its compact design and integrated accessory drawer and service indicator commends it for use in the retail environment. “It’s vital for paint retailers to get the paint color for their customers right the first time, which is why many of them have routinely trusted Datacolor for their paint matching and formulation needs,” said Alok Verma, paint and coatings market manager, Datacolor. “With the new Datacolor 200 spectrophotometer and the Datacolor Paint v. 2.0 software, we are proud to deliver the perfect solution for their needs.”