Datacolor has launched the Datacolor 20D, a portable spectrophotometer designed especially for paint retailers and hardware stores. Combined with the new Datacolor PAINT v. 2.x software, Datacolor 20D provides high accuracy for paint and coating applications. The company is claiming this spectrophotometer yields the best first shot color matches on the market, increasing productivity, cost savings and customer satisfaction. Datacolor 20D contains state-of-the-art color measurement technology and automatic gloss determination in a portable spectrophotometer, enabling accurate color measurement on a variety of sample shapes and sizes in a paint store or at a customer’s job site. Datacolor 20D’s intuitive user interface features a modern and easy-to-navigate large color LCD display, in addition to Bluetooth and USB connectivity, allowing for the seamless transfer of color data from the spectrophotometer to the Datacolor PAINT v. 2.x software. The instrument also includes an LED illuminated viewing port, allowing users to very precisely position samples to assure accurate measurement. “With the Datacolor 20D we are excited to provide customers with a highly accurate, yet portable and easy-to-use spectrophotometer, allowing measurement of various sample shapes and sizes,” said Diane Geisler, global director of product management, Datacolor. “This new portable instrument will allow materials to be measured anywhere in the store or even at customer sites to assure the perfect color match.”