The Powder Coating Institute (PCI) is introducing a new video entitled, Powder Coating, A Better Kind of Paint. This is the first in a series of videos focused on expanding awareness about the benefits of powder coating.  The promotional campaign will focus on two video series, one targeting the consumer audience, and the other targeting product manufacturers, more commonly known as original equipment manufacturers (OEMs). Each series will emphasize a message that “Powder Coating is Stronger, Greener, and Better.” Viewers will see and hear this message highlighted throughout the storyline along with the appearance of the industry’s trademark stamp, Powder Coated Tough. Trena Benson, PCI executive director, says “We are very excited about the release of the first in a series of informative videos explaining that Powder Coating is Stronger, Greener, and Better than Paint.”