Following the retirement of executive director Dave Lurie, the Powder Coating Institute has hired Goyer Management International (GMI) to provide complete management services of the association. This company now oversees all day-to-day activities and operations of PCI.

Additionally, Goyer Management has hired, and the PCI board of directors has approved, Trena Benson as the new executive director. She will manage all aspects of PCI from membership recruitment and retention, to educational programming, the development and implementation of a revised strategic plan, products and services and more.

“We worked with PCI for more than 20 years when we developed and managed their trade show,” notes Anne Goyer, president of GMI. “We are very excited to once again be working with PCI to move the industry forward. We are very fortunate to have Trena Benson on our staff and know that together, all of us at GMI will work hard to further PCI’s mission.”

Benson comes to GMI and PCI with more than 20 years of marketing experience in the powder coating industry. She previously worked for Axalta Coating Systems, formerly DuPont Powder Coatings, where she served in marketing management for the last 10 years. She also served on the board of the Chemical Coater’s Association International (CCAI) for nine years. Goyer Management has retained Lori Koning as PCI’s national sales manager, and has hired two new staff members, Sharon Rayl and Julie Ward, to assist with accounting and administrative work respectively. Existing Goyer Management staff will fulfill the additional roles for the association.