April 12, 2024

Brenntag, a global chemicals and ingredients distributor, has announced a strategic partnership with Knowde, a digital customer experience platform for the ingredients, polymers, and chemical industry. This collaboration marks a significant step forward in utilising Artificial Intelligence (AI) to address the chemical industry’s uniquely complex Product Data Management challenges.

“The rapid advancements in Artificial Intelligence over the last few years have enabled massive shifts in end-to-end data value creation. We are excited to be partnering with Knowde, a leader in the application of AI to chemical distribution data, to utilise their approach for our Product Data Management—knowing that this will be a pioneering step in the chemical distribution industry,” said Christian Kohlpaintner, CEO of Brenntag SE.

Brenntag and Knowde will jointly focus on transforming the management of “unstructured” product information into a structured, harmonised, and multi-dimensional dataset, housed in a product information management (PIM) solution. Knowde’s AI-powered Knowledge Engine will be used to standardise product information, including applications and attributes, to enhance the experience for Brenntag customers and supply partners. Through their partnership, the two companies will streamline the product onboarding and sales processes, accelerate the integration of new acquisitions, improve sustainability tracking, and facilitate more sophisticated customer interactions.

“As the global market leader, Brenntag’s scale and complexity in the chemical distribution industry are second to none. Knowde’s software solutions will enable them to better leverage their data to fully capitalise on their comprehensive portfolio and unique global footprint. Companies like Brenntag that embrace digitalisation will have a significant competitive advantage. We look forward to partnering with Brenntag’s team to accelerate their digital transformation and unlock innovative new opportunities for growth,” said Ali Amin-Javaheri, CEO of Knowde.