February 6, 2024

AkzoNobel’s powder coatings business has partnered with Aakaar Iron Creations to help the metal furniture and components developer make the switch from chrome plating to a lower environmental impact chrome effect powder coating from Interpon.  

Aakaar, originally founded in India, used chrome plating because historically it was the only solution capable of achieving the results its customers demanded. The environmental drawbacks of the process, however, led the business to seek a more sustainable solution. It found a viable alternative in the Interpon Cr Chrome Effect powder coating from AkzoNobel and has now become one of India's first manufacturers to use the powder coating for mass production.

Subhashish Das, General Manager, Aakaar Iron Creations, says that sustainability is now a key factor in customer decision-making. “We required a process that provides the same beautiful finish we’re known for, whilst being significantly more sustainable. This is crucial not only for our business but for our customers who’re always interested in buying from sustainably minded brands.”

What Aakaar discovered was that the powder coating didn’t just support the company’s desire to be more sustainable, but it also improved production. “When you spray liquid paint, not even 60 per cent is being converted into your end product,” said Subhashish. “With powder, 80 to 90 per cent of the powder coating is used, it’s much easier to apply, and any overspray can be captured and re-used. That means it is more cost-effective and gives you a better-quality output.” 

This need for consistent quality is critical. It can take 12 months from a piece leaving the factory to receiving a complaint that a product is scratched or starting to corrode. Reputation is key, and a bad review online can be damaging. Subhashish and his team, however, believe that AkzoNobel gives them total confidence in the quality of its powder coatings, with control systems in place to ensure its product is consistent every time it's used, without any deviation in colour or performance.

As well as Interpon Cr, Aakaar is now exploring how other powder coatings within the Interpon range can protect and enhance a new range of outdoor furniture that it is developing, where weathering and corrosion is more of an issue. This includes how powder coatings can be applied to heat sensitive substrates.