February 27, 2023

Lorama Group Inc. in partnership with PARADOX concepts B.V. has launched the ColourFal Studio Visualizer App. The App allows homeowners and contractors to easily apply state-of-the-art augmented reality within their spaces to make quicker and more confident colour choices, thus helping them get the perfect colour on walls in a fast, seamless, and accurate manner. Users can decide between various colour options, design custom palettes and share their results in multiple ways. The App contains a product filter allowing for calculating how much paint will be required for the project. With the support of Lorama’s Colour Insights ecosystem, the App showcases various impressions, trends, and future predictions on popular global trends and colours.

 “We are pleased to extend value to our growing family of customers through this app. With our ColourFal Studio App living inside of our Colour insights ecosystem, our aim is to help with the complex decision-making process that goes in to choosing the perfect colour. The App will further support our customer’s colour delivery process by providing a tool that can be used to help guide the colour journey into the end-customer’s everyday environment,” said Jennifer Cruz, product manager of colour technology, Lorama Group.

Jacques Brouwers, founder of PARADOX adds, "Over the years Lorama has done an outstanding job in offering colour tools to their customers. Their innovational DNA has led Lorama to identify the need for state-of-the-art digital colour tools at an early stage and get future ready. The ColourFal Studio App completes the ColourFal colour marketing material portfolio and connects the dots in the colour journey. Lorama colourant users can opt for their custom branded version of the mobile visualizer app to strengthen the brand experience.”