January 12, 2021
Axalta announced its 2021 Global Automotive Color of the Year is called ElectroLight.
The company says, “ElectroLight is an expressively refreshing green-yellow hue with inspired bold, contemporary flavors that echo style, energy and flair. The unique personality of ElectroLight evokes a blend of sporty design elements with functional performance and offers great versatility when combined with two-tone charcoal color accents or matte finishes on a variety of mobility solutions.”
Axalta adds, ElectroLight is formulated with reflective properties that make it highly visible to light detection and ranging (LiDAR) systems, while its layer structure and pigment content are easily transmissible by radio detection and ranging (radar) systems.
“ElectroLight is another step toward illuminating a path for a green future for all type of vehicles, including autonomous vehicles,” says Hadi Awada, a senior vice president at Axalta. “Formulated with mobility-sensing technology, ElectroLight combines a passion for individualization with coating science into a functional, expressive and dynamic color.”
ElectroLight meets industry safety standards and improves the performance of both types of systems, making it a “stand-out color option” in both trend and technology.
While Axalta’s 2020 Global Automotive Color Popularity Report shows that white remains the most frequently purchased automotive color globally, interest in automotive colors with a more customized and personalized look are becoming increasingly desired by consumers, the company says.
“Consumers are looking for a breakout color and ElectroLight manifests this, while bringing a progressive approach to automotive styling and design,” says Nancy Lockhart, Global Product Manager of Color at Axalta.