Debro Inc., a Canadian distributor of specialty chemicals and raw materials based in Brampton, ON, has announced a new partnership with AkzoNobel Performance Additives. Effective September 1, Debro will represent AkzoNobel’s ELOTEX and Bermocoll range of products in central and eastern Canada. These technologies cater to a variety of applications, including adhesives, construction products, paints, specialty coatings and drilling fluids. “AkzoNobel – Performance Additives brings to Debro best-in-class redispersible polymers and a broad range of cellulose ethers backed by strong technical and lab support,” said Bill Heise, president and CEO of Debro. “The determination and persistence of AkzoNobel Performance Additives to support technically is crucial in enabling Debro’s technical sales force to continually provide our customer base with the highest level of problem solving customer service and capabilities.  “From our first meeting with their team, it was clear that we had an opportunity  to represent a market-leading principal that would provide quality offerings, ethical solutions and innovative technologies whose goals were complementary to Debro’s.”  Added Steven Grant, commercial manager North America – Performance Additives Ethylene and Sulfur Derivatives: “Our Performance Additives business has had a strong presence in Canada so when we began the process of selecting a new distribution partner a major criterion was to find a technically savvy firm whose industry knowledge, reputation and level of service capabilities would complement and be closely aligned with our strategic vision.”