Datacolor launched ColorReader Spectro, an economical, Bluetooth-connected device designed to help paint retailers easily and accurately measure material colors.

ColorReader Spectro is ideal for paint and hardware stores looking for a cost-effective color measurement solution allowing them to provide custom color matching services to professional contractors, says Datacolor adding the instrument will sell for a fraction of the cost of a traditional benchtop spectrophotometer.

“We see so many dealers in the retail paint market relying only on fandecks or lookup devices, or in some cases nothing at all, because they can’t justify current price points of the current color matching systems,” says Jason Loehr, Product Manager, Datacolor.

“That’s why we set out to develop ColorReader Spectro. With the introduction of this device, we are expanding accessibility in the market by offering more economical solutions to all.”

ColorReader Spectro is also beneficial for those interested in adding a handheld device to their existing lineup of color measurement instruments for added flexibility in measuring large, cumbersome samples that a traditional benchtop spectrophotometer is unable to handle, the company says.

ColorReader Spectro can be easily integrated with a customer’s existing software or Datacolor’s Paint software.