Clariant says it is launching a full suite of more sustainable additives and coatings solutions. “Clariant’s strategy in the next decade prioritizes sustainability across the value chain. We have four new sustainability designators to make it easy for customers to identify key product advantages, including Vita, for products from a natural origin with a high renewable content. One of our new ‘Vita’ additives is being introduced this year as an example of product offerings to come,” says Tyler Kilgannon, Head of Sales, BU Additives North America. As North America continues its long tradition of using wood to build homes, and interior features, Ceridust 1060 Vita is offered as a bio-based wax additive for furniture, flooring, window frames and beams. It is based on renewable, non-food competing feedstock and delivers a smooth non-slip, soft-touch and high scratch-resistant protective finish. Formulators also benefit from its easy dispersion, Clariant says. It can also be used for powder coatings to combine the warmth of wood with modern design trends such as bright and bold colors. Hostavin 3315 Disp and Hostavin 3070 Disp are next generation, high-performance label-free UV absorbers, also with EcoTain certification, for waterborne coatings with improved weathering. And, for those looking to create naturally inspired and in-vogue wood stains, allowing deep color concentration without obscuring the wood grain pattern, Clariant is launching multiple systems to meet waterborne, solventborne and UV-curable coloration trends. Dispersogen PLF 100 is an innovative low-foaming dispersing agent that helps ensure the color “wow” factor. It holds the Ecotain label, being low VOC (less than one per cent in ISO 11890-2), free of organic solvents and suitable for eco-labels. Clariant says it is high performance, helping to improve efficiency for paste producers, even when using hard-to-disperse red pigment concentrates, meaning no snail trails on colored paints or time or expense needed for repeat coats to cover them up. “As we all become part of the growing North American movement in home and community design that is focused on sustainability and immersive wellness, powerful innovation, research and development opportunities are emerging. We’re proud to be at the forefront of industry sustainability, driving these trends,” says Jeff McManus, Business Director, North America, BU Industrial and Consumer Specialties. A new offering in architectural and industrial coatings is the Hostaperm Yellow H3G 02, a “Next Generation Pigment” Yellow 154. With a lower cost of use due to an increased efficiency in the production process, it provides a higher color strength in both waterborne and solventborne coatings than current grades on the market. In addition, and to meet the trends toward sustainability, Hostaperm Yellow H3G 02 can be co-dispersed with inorganic pigments in waterborne coatings with a dissolver only, another example of Clariant’s commitment to more sustainable solutions.