Playing to fall’s color trends, Clariant has launched a durable magenta shade for coloring anodized aluminum. New Sanodye Magenta LF combines red, the color of power, with a touch of trustworthy blue in a non-bleeding single dye formulation that consistently delivers the same shade. Thomas Heber, Technical Marketing Aluminum Europe, Business Unit Pigments at Clariant comments: “With magenta billed as the hottest hue for fashion and cosmetics for fall 2018, Clariant is very excited to offer aluminum finishers this striking shade with the uniquely long-lasting properties to give everything from jewelry, smartphone shells, lipstick cases and other cosmetics packaging, to home appliances, consumer electronics and patio furniture, a sophisticated on-trend look that will hold its vibrancy.” Clariant says Sanodye Magenta LF has a unique level of light and weather fastness for indoor and outdoor applications. The single dye formulation has a heavy-metal free dye structure, a key consideration in applications such as toys and consumer goods. As a single dye formulation it has uniform high reproducibility, the company says, making it ideal for achieving a precise shade for color matching packaging, as with cosmetics.