December 10, 2014, Ottawa, ON – The Canadian Paint and Coatings Association (CPCA) is pleased that Waste Diversion Ontario (WDO) has approved the paint and coatings application for an Industry Stewardship Plan (ISP) in Ontario. Under this plan, Product Care will become the new program operator for post-consumer paint recycling in the province.CPCA’s members look forward to Product Care bringing its impressive track record and long history of running successful post-consumer paint programs across Canada. The paint and coatings ISP is among the first approved in Ontario.“Product Care has led the way in paint recycling programs in Canada since 1994 and our members are pleased with their performance in seven other provinces,” commented Gary LeRoux, President of CPCA.Canadian manufacturers and brand owners have proven their commitment to post- consumer paint recycling in Canada and will continue to do so in Ontario under Product Care. With this new program operator will come enhanced governance, greater transparency and overall improvements in program effectiveness.“Since the inception of the Municipal Hazardous and Special Waste (MHSW) program in Ontario, paint stewards have met established program targets and they will continue to do so in the years ahead,” says LeRoux.Post-consumer paint programs in Canada recovered more than 30 million kilograms of paint in 2013, almost a kilogram for every Canadian. Product Care is expected to bring with them best practices established over many years, leading to positive outcomes for the future of waste reduction in Ontario.Since 1913, the Canadian Paint and Coatings Association (CPCA) has represented Canada’s major paint and coatings manufacturers, and their industry suppliers and distributors in three primary product categories: architectural paints, industrial products and automotive coatings. In Canada, CPCA members have more than 261 paint manufacturing establishments, own more than 3,000 retail outlets, supply products to another 3,000 retail stores and more than 5,500 auto body shops. This represents annual retail sales of more than $10 billion, employing directly and indirectly 31,800 employees.