Birla Carbon, a global supplier of carbon black, has introduced what it calls “a first-of-its-kind sustainable carbonaceous material” with the launch of Continua.

Birla says it is a “groundbreaking step forward in the availability and know-how of sustainable solutions in the carbon black industry.”

Continua products, by their circular nature, will enable large and quantifiable carbon footprint reductions, paving the way for greener, cleaner, and more sustainable industry value chains, the company adds.

A lifecycle assessment conducted according to ISO 14040 and ISO 14044, showed that, at full capacity, 228,000 tonnes of direct and indirect CO2 emissions will be eliminated on an annual basis when compared to conventional carbon black processes, Birla says.

Over the next five years, 73,000 tonnes of Continua will be available annually for use in a wide range of applications including paints and coatings.

“As leaders in our industry, it is our responsibility to make a difference through our focus on sustainability and innovation,” says Dr. Santrupt B. Misra, Chief Executive Officer, Birla Carbon. “We are now ready to share sustainable solutions with the world. With the launch of Continua, we hope to deliver consistent, sustainable carbonaceous materials to our customers to take their circularity aspirations closer to reality.”