Behr Paint Company revealed its 2021 Color of the Year, Canyon Dusk S210-4, a terracotta shade.

The company says Canyon Dusk is a rich, neutral color that creates an atmosphere of warmth.

“There is something so reassuring about dusk, the moment just after sunset, which brings the promise of a new day,” says Erika Woelfel, Vice President of Color and Creative Services at Behr. “The illuminating, free-spirited Canyon Dusk is a color that can be found in a variety of places, from an awe-inspiring desert landscape to the color of sunbaked clay. Wherever it is found, we share a collective need for these moments of comfort and inspiration in the days ahead.”

Canyon Dusk’s neutrality serves as the foundation for an array of design styles, in both residential and commercial environments, Behr says. Designers and DIYers can pair the color with jewel tones or pastels, making it a fit for modern, casual and traditional styles.

“From seasoned DIYers to first time painters, it’s been inspiring to see people really embracing opportunities to enhance their spaces during this time when we are all in our homes more than ever before,” says Jodi Allen, Global Chief Marketing Officer for Behr. “Whether creating an unexpected accent wall or a simple color change, paint can make a huge visual impact, and it’s one of the most affordable and straightforward DIY projects to tackle.”

In conjunction with its Color of the Year announcement, Behr is asking consumers to share where they find Canyon Dusk in their daily lives. The contest challenges aspiring artists and photographers, as well as DIYers and everyday enthusiasts, to share inspiring imagery of where they find their Canyon Dusk on Instagram tagging @behrpaint using #2021CanyonDuskContest.