BASF and Henkel have signed an agreement under which BASF will acquire Henkel’s professional western European flooring, tiling and waterproofing business.
The intention is to strengthen BASF’s product portfolio in construction chemicals. The transaction includes Henkel’s flooring products, sold globally under the Thomsit trademark. Included in the transaction is Henkel’s flooring, tiling and waterproofing business in western Europe, currently sold by specialized retailers or under the Ceresit brand.
BASF and Henkel have agreed BASF will use the Ceresit trademark for the western European business in the categories of tiling and waterproofing. Principal markets will be Germany and the Benelux countries. BASF intends to integrate the acquired business into PCI Group, a wholly-owned subsidiary of BASF and part of its construction chemicals division. PCI Group has a leading position in the German market for tile fixing systems.