AkzoNobel Specialty Chemicals is being rebranded as Nouryon. The move follows the recent acquisition of the business by The Carlyle Group and GIC, and marks the company’s transition to becoming an independent, global specialty chemicals leader. “We are starting from a great position,” says new CEO Charles W. Shaver. “We have a great set of businesses, leadership positions across our portfolio, long-term customer partnerships, and a dedication to continuous improvement and innovation we can leverage for further success. As an independent company we can accelerate our progress on all fronts and take our rightful place alongside other industry leaders.” Nouryon has a history that goes back nearly 400 years and its new name and brand identity reflect that heritage, the company says adding, Noury & Van der Lande was one of the first companies to realize the important role chemistry could play in everyday life, while today, Nouryon is a world leader in essential chemistries used to manufacture everyday products. “When we started developing our new name and brand we asked our employees what mattered most to them,” says Vivi Hollertt, Chief Communications Officer at Nouryon. “Our employees are especially proud of our heritage, as well our track record of growing through partnerships, innovation, sustainability, and contributing to society. We combined all of this to create a brand identity for Nouryon which is true to who we are and helps us stand out from our competitors.” Nouryon says its new company purpose, “Your partner in essential chemistry for a sustainable future”, reflects this pride as well as the focus going forward. It believes collaboration is key to future success. As such, Nouryon will be working closely with customers and other partners to innovate, make strategic investments, and develop essential, sustainable solutions that meet customer needs and fuel shared growth. www.nouryon.com