AkzoNobel says distributors can now fulfill more orders in less time, thanks to MaestroHue – a digital color-matching system developed by Chemcraft, AkzoNobel’s specialist wood coatings brand. MaestroHue is a system that gives distributors the power to match virtually any color with accuracy and minimal waste. Quick and easy to use, it means customers no longer have to tint by hand, leading to a faster turnaround time and less waste. Once a color is matched, a customer can save the exact formulation for future use. Orders can be processed quicker, with no mistints and no need for labor-intensive manual tinting, the company says. “Our new MaestroHue system helps customers drive business growth by enabling products to be tinted faster, with exceptional color accuracy,” says Anthony Woods, AkzoNobel’s Segment Marketing Director for Wood Coatings. “It was created with distributors in mind and is perfect for adding efficiency to their color kitchens.” The innovation isn’t just focused on products, adds Woods. “We’re always looking for novel ways to bring benefits to our customers. Introducing market-leading digital color matching at the distributor level offers clear advantages to help distributors fulfil faster, more accurate orders with reduced waste.” Specifically formulated to deliver guaranteed color accuracy with compatible bases, MaestroHue produces consistently accurate colors with repeatability within 0.1dE. It also allows distributors to adjust colors if needed. AkzoNobel’s Chemcraft range offers coatings, stains and color systems for the finishing of wood products, such as kitchen cabinets and furniture. www.chemcraft.com