AkzoNobel’s Interpon brand hopes to make choosing the right powder coating easier with the introduction of immersive 3D imaging technology. The company’s new 3D color tool – available via the AkzoNobel Design app – is designed to help architects and specifiers find exactly the right product for their needs. In addition to enabling users to digitally rotate coatings samples, it’s also possible to zoom in and out and view them in the context of different environments – providing a more realistic impression of what the actual powder coated finish would look like. “As the industry leader in powder coatings, we’re always looking to improve our products and digital tools to help customers arrive at the perfect solution,” says Daniela Vlad, Business Unit Director for AkzoNobel Powder Coatings.  “Our unique 3D tool will further improve the confidence levels of architects and designers when using digital visualization for their color decisions. It’s as close to the real thing as it gets and is just the latest example of how we go beyond imagination and work tirelessly to develop new technologies that will benefit our customers.”   The tool also works with metallic and pearl sparkle effects, offering a sense of color, texture, smoothness, and glossiness.   “We take great pride in helping customers to improve the accuracy and efficiency of the work they do,” continues Vlad. “Getting the color, structure and shine right is critical when selecting powder coatings, so we’re excited to provide the creative freedom that allows specifiers, architects and the industry in general to make the perfect finish.”   www.akzonobel.com/en