Actega NA, the North American division of global specialty ink, coatings, and sealants company Altana AG, has added Kristin Tripoli to its NJ-based marketing team. She will be managing Actega’s North American trade show presence as well as developing advertising programs, product launches, website and digital platforms, and collateral materials for the company’s five market segments: paperboard packaging, print & commercial, labels, flexible packaging, and rigid packaging. “The addition of Kristin to the team rounds us out nicely,” said Bernadette Corujo, head of marketing and brand owner management. “From a strategic position, hiring Kristin should help us move the needle for our various divisions and help us connect on a deeper level with our customer base, benefitting not only our organization but our valued clients as well.” Prior to joining Actega, Tripoli spearheaded the marketing efforts for both global and domestic B2B and B2C companies. She is a cum laude graduate of Tufts University. Actega develops and produces specialty coatings, inks, adhesives and sealing compounds with a focus on the packaging, printing and medical industries. It is one among four divisions of Altana.